Amy Macdonald has chosen the 2009 recipient of the Shure Creative Award, Zemmy Momoh! 

The Shure Creative Award is an annual competition designed to support creative singer/songwriters who are looking to develop their skills and establish a career in the music industry.  Chosen by the amazing Amy Macdonalid, this year's winner, Zemmy Momoh, will receive a once-in-a-lifetime opportunity to professionally develop her talent and skills, including the opportunity to perform in live showcase events in London, by receiving, free of charge, a place on the ICMP's fantastic one-year Professional Diploma in Songwriting course delivered in London, UK, commencing in October 2009. Two runners-up, Madame Pepper and Elena Tonra, will receive the opportunity to attend the same course at a discounted cost plus some fabulous prizes from the competition's sponsors. 

The 2009 competition was judged by senesational singer/songwriter Amy Macdonald.  A rapidly rising star, Amy's critcally acclaimed self-penned album debut album, 'This Is The Life', went to number one knocking Radiohead off the top spot and has now sold over 2 million copies worldwide leading to many nominations for music awards.  She continues to play sold out headline shows and festivals such as Glastonbury, Hyde Park, T in the Park and V Festival and having been discovered, produced and managed by production company Melodramatic Records who continue to work with her, she is signed to record company Vertigo.     

Madame Pepper	Elena Tonra

"I really enjoyed listening to the great variety of entries but I picked Zemmy as the winner as I think from her entry she showed the clearest potential as an original singer songwriter. I personally felt her chorus had the strongest hook. I also liked her lyrics and feel she will benefit the most in developing her songwriting and performance skills from this great opportunity."    - Amy Macdonald 

Watch out for the 2010 Shure Creative Award!

NME announced as Media Partner for Shure Creative Award!

Last year's competition was judged by K.T. Tunstall, who said:

 "It's important that the art of songwriting is respected just as much as the ability to perform and play on stage. It's about time there was a competitive platform for young songwriters to win the chance to spend a year honing their craft. It's a great opportunity."

The Shure Creative Award 2008 was won by Kimya Razavi, a very talented singer/songwriter from Birmingham. "Since winning the Shure Creative Award, I have been having an amazing time at the ICMP and in London.  I have had the chance to perform at some of the city's most exciting venues, supported Nik Kershaw at one of his only live appearances and have a series of gigs lined-up this year.  I am currently spending time in the recording studio and working on new material while preparing for a live A&R showcase with Island Records."  You can check out Kimya's music and upcoming gigs on her MySpace site, www.myspace.com/kimyamusic.   

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The ICMP and Shure are proud to announce the NME as their official media partner for the Shure Creative Award.